Until recently, many advertisers viewed Google AdWords and
Facebook Ads in an adversarial way. The two companies’
long-standing rivalry, often dramatized by technology
media outlets, was taken as irrefutable evidence that
the two platforms were in direct competition with one
another, and that it was necessary for businesses of
all sizes to make a difficult decision about which
platform was right for their needs; a false dichotomy
that remains confusing and misleading to those new to
online advertising. google-vs-facebook-which-should-you-use